How we turned scattered data into real-time financial clarity

The business ran on too many systems to keep in sync by hand.

21Draw ran on Fortnox, Stripe, Shopify, PayPal, and Facebook, each holding a different part of the picture. Every tool worked well on its own, but together they created friction. Reconciling the books meant manual work, reporting lagged, and the numbers that mattered were hard to get at in real time.

There was no shortage of data. What was missing was one reliable place to bring it together and actually use it.

One place where every system's data comes together.

Instead of manual exports or one-off connections between each pair of tools, we built a single pipeline. Data from Fortnox, Stripe, Shopify, PayPal, and Facebook flows in continuously, gets cleaned up into a consistent shape, and lands in one database that both the bookkeeping automation and the dashboards read from.

The data lives in Microsoft SQL Server, which keeps the financial records consistent and reliable. The platform runs on Azure Container Apps, so it stays available and scales with the data without running up the bill.

The books reconcile themselves, and the numbers are current whenever someone looks.

Everything connected, the bookkeeping automated, and the numbers live.

• Unified financial dataData from three sales channels is gathered into one system, so auditors can visualise and work with financial data in one platform.
• Automated bookkeepingThe platform automates bookkeeping for transactions across multiple channels, all while auditors stay in full control.
• Real-time dashboardsSpecialists can view marketing and financial data in one system, with custom cohort analysis charts.

From manual reconciliation to numbers that are always up to date.

The bookkeeping now runs on its own across every connected system, and the team can see how the business is doing at any moment. Data from five platforms sits in one place, so financial and operational decisions start from the same numbers.